Fashion Update: Jovovich-Hawk for Target Line Now Available!
The highly anticipated Jovovich-Hawk for Target has finally made it's debut in Target stores and online.
Jovovich and Hawk met over 13 years ago as young models. The line's first collection, which amounted to eight pieces, was impressive enough to catch the eye of John Eshaya, women's creative director for Ron Herman at Fred Segal. The pieces were sold exclusively at its stores; the line almost instantly sold-out. The line's second season was equally, if not more successful, with Fred Segal re-ordering its stock mid way through the season.
"Our Target line will have all our classic pieces: smock dresses, tunics, minis, all vintage-inspired, great prints," Jovovich said. "We took the things that sold the best for us but we're doing it on a bigger scale. To be able to do it with a big company that can afford to do it for a good price so that real girls can afford it. That's the reason we were interested."
Featured:
Jovovich-Hawk for Target Star Print Vest in Ebony
Jovovich Hawk for Target Front Botton Tunic in Blue
Jovovich-Hawk for Target Arabesque Halter Dress
